Tools & Microsites

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NPS Benchmarks

Micro-Site | Database | Community | Blog

Collaborated with the CustomerGauge team to create and manage a website database and community for CX professionals and companies looking to benchmark their NPS score against their peers. Free, interactive, and constantly updated – this site boasts a dedicated community, user-generated scores, and blog to share customer experience best practices.

  • Strategy / Design Input

  • Community Management

  • Blog Management

Strategic Finance Assessment

Tool | Assessment

Cube's Strategic Finance Assessment is an online assessment tool that evaluates a company's strategic finance maturity. Users answer targeted questions about their financial processes, technology use, and alignment with business goals. The tool then generates a personalized report, offering insights into current practices and actionable recommendations for improvement. I both

  • Strategy / Execution / Design Input

  • Assessment Creation

  • Creative Oversight

Report Landing Pages

Landing Pages | Reports | Original Research

Strong advocate of turning original research into compelling long-form interactive landing pages, reports, webinars, and more. If you would like to see examples of other pages please reach out!

  • Research | Surveying | Data analysis

  • Copywriting

  • Creative and Web Development Oversight

Texting Templates

Micro-Site | Database | Free Trial

Podium's text template library, features 500+ user crafted, industry-specific examples. My collaborative efforts with the product marketing team transformed this free resource into a goldmine of user-generated content, covering everything from customer support texting options to seasonal promotions across diverse sectors. Now, businesses can explore, customize, and connect with their audience in seconds, turning every text into an opportunity for engagement and growth. This became a big driver for increasing free trial sign-ups.

  • Strategy / Execution / Design Input

  • Management

  • Workflows

Website Friction Slayer

Tool | Web Scraper

This free tool analyzes a website's conversational experience, evaluating factors such as response times, conversation quality, and lead capture effectiveness. By inputting your website URL, the tool provides a comprehensive report that highlights areas of improvement and offers actionable insights to enhance customer engagement.

  • Strategy / Execution / Copy Input

  • Web Development Direction