EXPERTISE
Content Marketing
Content Strategy
Writing/Editing
SEO Copywriting
Demand Generation
People Management
HubSpot
Marketo
Salesforce
WordPress
Craft
Google Analytics
Ahrefs
Adobe Creative Suite
EDUCATION
Champlain College
Burlington, VT
B.S. Professional Writing
RESUME
Sarah Frazier
ABOUT ME
New England-based content strategist leader and creator with 10 years of experience in the tech and publishing industries. Proven leader with the ability to create quality content that converts and campaigns that make an impact.
WORK EXPERIENCE
Cube Software | February 2023 - Present
Director of Content & Brand Strategy
Oversee content, SEO, PR, and creative design teams to elevate the Cube brand, support campaign programs, grow organic traffic and conversions, and reimagine website experiences.
Podium | March 2022 - February 2023
Head of Content Marketing
Built content marketing function from the ground up to develop resource libraries, tools, videos, templates, long-form content, and more to educate small business owners and drive organic conversions in partnership with SEO and brand teams.
Drift (a Salesloft Company) | October 2019 - March 2022
Manager, Content Marketing & Copywriting
Oversaw Drift brand voice, managing the content offer, webinar, and copywriting teams. Responsible for original content and research, including books, reports, webinars, events, and more.
Senior Content Marketing Manager
CustomerGauge | October 2016 - October 2019
Senior Marketing Manager, Content & Demand Generation
Lead content strategist and demand generation specialist. Responsible for content production, management, promotion, and distribution, with a strong emphasis on inbound marketing strategies.
Digital Content Manager
SAP PRESS | May 2014 - October 2016
Development Editor
Fully involved in the editorial lifecycle of a book: author liaison, manuscript development, e-book editing, online product copy, calculations, and final print run decisions, etc.
Editorial Assistant