Long-Form Content

Written in collaboration between Drift and Asana this toolkit offers best practices and templates for managing integrated marketing campaigns and growing marketing teams.

Timing is everything, especially in sales. Buyers get distracted, if you don’t engage them in the moment, they move on to the next thing. In this guide, we talk about how marketing and sales can win in the distraction economy.

Imagine it was as easy to buy business services and products as it was to order food from your favorite restaurant on DoorDash or watch a movie on Netflix. Learn how Drift’s Conversation Cloud is making that possible.

Since no one ABM program looks the same, it can be hard to know where to start. This guide aims to align how digital experiences can offer unique personalization opportunities for businesses.

Event marketing is not for the faint of heart. In this guide, we teach marketers how to prioritize different events based on their pipeline goals.

See how sellers are thinking and approaching their craft differently in a digitally-distracted world. (I’ve always been a fan of research reports but this one took the cake.)

A slick ad means diddly squat if there’s no conversions to show for it. In this guide, I define what great B2B digital advertising is today and solutions to common roadblocks stopping marketers from converting buyers.

90% of B2B leaders see customer experience (CX) as crucial, yet only 28% feel they can influence it. This guide shows how businesses can measure, benchmark, and improve their CX programs to boost retention and revenue growth.

Feedback makes us better. Want to gather data, but are struggling to get people to respond? Not sure what to ask? CustomerGauge is in the business of surveys, so listen up. In this guide, I spilled all their secrets.

Small businesses on strict budgets need to stretch every dollar. Learn how to local companies can run impactful campaigns on a budget through text, email, and review marketing tactics.

Most buyers won’t click past the first page of Google—or go beyond the top 10 recommended local businesses. That’s why, when it comes to growing your business, it pays to be #1.

88% of customers trust online reviews as much as personal recommendations. So, how much do bad reviews or no reviews cost a business? In this research report, I aimed to found out.